I think SM is ridiculously good at some things while being ridiculously bad at other things.
tbh as a SHINee fan I’m far more concerned about the fact that SM had three great albums from SHINee in Korea this year and they only correctly identified one single out of three (Dream Girl). Literally any other song on the second Misconceptions album would have been more successful than WSS. And Symptoms utterly destroyed Everybody in every way. SHINee had the albums that would have allowed them to lock up every Daesang without a question and be officially crowned the current, unquestioned kings of kpop, but SM fucked it up big time. It’s like SM is run by a bunch of people who are supposed to know trends, but they’re too obsessed with trends to the point that they forget the fundamentals of what makes good songs. EXO is the trend in Korea right now, so SM is just drunk once again on the trend with no regard to common sense. But I’m WAY more pissed about SM’s poor management of SHINee. And do not even get me started on how overworked the band is istg.